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Modern Marketing: Email Deliverability

Reenu VasnaniReenu Vasnani Posts: 70
edited January 14 in Social Groups

Email deliverability is a method to measure whether your emails are being delivered to the intended recipients. Thus, deliverability is a key indicator of your marketing campaigns’ success. To ensure that you maintain a good deliverability record, you must continually monitor and analyze several key metrics such as bounce backs, spam complaints, spam trap hits, subscriber engagement, and email volume and frequency. In addition, you need to ensure that your emails are compliant with the federal laws wherever you conduct business.

The 1-hour Modern Marketing: Email Deliverability OnDemand Course aims to help you, the marketer, run successful email campaigns that ensure high deliverability and are also compliant with federal regulations. This course highlights examples and email deliverability best practices that can be applied to your marketing campaigns.

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If you have any thoughts or feedback regarding the training, please leave comments or suggestions below.

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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.

Post edited by Unknown User on
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