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Modern Marketing: Email Authentication Basics
Phishing emails are created to look like genuine emails to compel unsuspecting recipients to divulge sensitive information, such as bank or credit card details and passwords. The similarity of appearance between phishing and real emails make it difficult for ISPs to differentiate between them, causing ISPs to block genuine emails if their legitimacy is not established. This hampers deliverability.
The solution is to assure ISPs of the "genuineness" of emails. One way to do this is through email authentication, which ensures that:
- The probability of your email account being mimicked by spammers is minimized through better security
- ISPs can trust emails coming from your email servers
The 15-minute Best Practices: Email Authentication Basics OnDemand Course explains how email authentication helps to enhance deliverability and teaches the best practices for implementing it.
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