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Modern Marketing: Developing a Content Marketing Strategy
Based on the 2017 Content Marketing Institute Benchmarks Budgets and Trends report, only 32% of organizations have a documented content marketing strategy, yet research consistently shows that when organizations document a strategy, they are more effective in all areas of content marketing. Research has found that marketers who have a documented content marketing strategy see better results from content marketing tactics, social media platforms, and paid methods of content distribution. For many organizations, a documented strategy is also a way to ensure a smooth transition of ownership. If the project owner leaves the company, it is a way for whoever takes over to better understand the processes and strategies that have been put into place.
It has been proven that developing a documented content marketing strategy ensures that an organization will be far more successful in content marketing. However, for many groups, this tactic brings up a number of questions, like, "What is in a documented content marketing strategy?" or "How do I start?" This workshop-style course is meant to unwrap the mystery of a documented content marketing strategy while also providing attendees the opportunity to flesh out a draft documented strategy during the class.
After this class students will:
- Understand what a documented content marketing strategy is and what key components it typically includes
- Recognize how best to approach developing of a documented content marketing strategy and what key stakeholders to involve
After this class students will walk away with:
- A draft outline of a Persona
- A draft outline of Engagement Stages
- A draft prioritization of Content Types to focus on
- A draft category structure
- A draft list of marketing channels
- A draft example of a promotion schedule
Learn More from Oracle University
This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email us at [email protected], or submit a service request.