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Modern Marketing: The AdTech Space
As the digital marketing industry evolved, the AdTech and MarTech spaces became two distinct fields. AdTech is the technology used for the programmatic buying and selling of advertisements, and MarTech is the technology used for achieving marketing goals and objectives. This 50-minute, OnDemand Course explains what the AdTech and MarTech spaces are and describes how the Oracle Marketing Cloud brings these spaces together to help marketers provide a unified customer experience. This Course also provides an overview of Oracle BlueKai's role in integrating the AdTech and MarTech spaces.
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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email us at [email protected], or submit a service request.