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Oracle Eloqua: Introduction to Eloqua Fundamentals
Modern-day buyers use a variety of online tools and resources to educate themselves before making a purchase decision. However, while using these tools, they also willingly share data to collect the information they need. Buyers expect marketers to use this data to create relevant, value-based interactions across all points of engagement.
Therefore, for modern marketers, the mandate is to tailor content aligned to the buying process in a manner that demonstrates how their solution or services can help prospective buyers address their challenges and objectives. Marketers are increasingly enhancing their understanding of how to use the data generated by buyers to fuel the delivery of meaningful interactions. For this, they are leveraging the power of marketing automation to refine, target, and optimize program initiatives.
The focus of this hour-long OnDemand Course is to introduce new users to the Oracle Eloqua application. The course identifies the various marketing campaign assets that you can create, manage, and automate using Oracle Eloqua. Additionally, the course highlights the hardware and software requirements to make your computer Eloqua-ready.
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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email us at [email protected], or submit a service request.