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Oracle Eloqua: Email Analysis Series
Introduction to Analyzing Emails
This is the first course in the series. With marketing activities increasingly dependent on analysis and interpretation of data, knowing what to measure, how to measure, and constantly assessing the performance of your marketing activities is key to comprehending their value and success.
So, before starting your next marketing campaign, ask yourself:
- What is the goal of my marketing campaign?
- Subsequently, what are the key metrics to monitor?
This OnDemand training will explore the basic email metrics, which metric to track and why, its importance and also share a few tips on improving them. Along the way, you will also get an overview of the primary reports available in Eloqua to track email marketing metrics.
Advanced Email Analysis
This is the second course in the series. This OnDemand video continues with analyzing emails but in a more advanced capacity. You will learn to to make sense of data derived through tracked email metrics, to use advanced email analysis to segregate complex data into meaningful actionable data, and go through various Eloqua functionalities that help in advanced email analytics.
This is another course in the Email Analysis series. This course introduces the relevant dashboards along with the metrics covered for each dashboard. The course also describes the functionality behind each dashboard, its importance, and various sections of the dashboards.
Learn More from Oracle University
This Course is included in the Oracle CX Marketing Learning Subscription from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about the Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.