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Oracle Eloqua: Field Merges
Modern marketing is all about personalization and those who know its importance are reaping the benefits by way of increased revenue, customer retention, brand loyalty, and more. In Oracle Eloqua, the field merge capability is one such tool that allows marketers to create tailored customer interactions that are personal and personalized. You can use field merges in a variety of ways to personalize your emails, forms, and landing pages by using the information from Contact Records, Events fields, Custom Objects, and even Query String values.
In this 25-minute OnDemand video course, we explore what field merges are, the types of field merges Eloqua supports, and see how to use field merges, starting from the most basic to the advanced use cases.
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