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Oracle Eloqua: Configuring Campaign Responses
Marketers work hard to engage and nurture prospects into leads – and one key result of their efforts is found in campaign response data. It is important to ensure this data is sent to Sales so they can act upon it in a timely manner. Luckily, Eloqua makes it easy to do so, and the investment in this initiative also supports Closed Loop Reporting.
This course will define Campaign Responses, examine a sample program to support the integration, review system configuration of campaign responses, and explore a demonstration of the entire configuration.
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