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Unique Opens and Unique Click-Thrus for Lead Scoring — oracle-topliners


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Unique Opens and Unique Click-Thrus for Lead Scoring

Jem JanikJem Janik Posts: 29 Red Ribbon

We occasionally see leads that score a 1 for engagement, but when we look at the contact's activity the lead has opened and clicked through on one single email many times. It would be cool if we base the lead score model to on unique opens or unique click-thrus in a given timeframe.

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