Oracle Audience Segmentation 21C Update Resources

Jess Raicebe -Oracle

Introducing a NEW platform, Oracle Audience Segmentation:

• Audience Segmentation is a new and improved segmentation platform designed to support your B2C Marketing campaigns
• Audience Segmentation customers can leverage an out of the box enterprise-grade data model that is extremely flexible to customize
• Marketers can enjoy the ability to segment based off an endless choice of attributes, without any IT bottlenecks or the need for technical expertise.

Product overview:

Oracle Audience Segmentation Product Update.pdf

Help Center documentation:

o  For end users: https://docs.oracle.com/en/cloud/saas/marketing/audience-user/index.htm

o  For developers: https://docs.oracle.com/en/cloud/saas/marketing/audience-develop/index.htm

o  How to videos: https://docs.oracle.com/en/cloud/saas/marketing/audience-user/Help/More/Videos.htm

Releases notes (first publication will be available from next quarter onwards):

o  https://www.oracle.com/webfolder/technetwork/tutorials/tutorial/readiness/offering.html?offering=marketing-audience-21

To find out more, please reach out to your Oracle account representative.

If you’re an existing CX Audience customer, you’re invited to keep using the original platform:

• Help center documentation can still be accessed here: https://docs.oracle.com/en/cloud/saas/marketing/cx-audience-user/Help/GetStartedLP.htm
• Release notes can still be accessed here: https://www.oracle.com/webfolder/technetwork/tutorials/tutorial/readiness/offering.html?offering=marketing-cx-audience-20