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Oracle Audience Segmentation 21C Update Resources

Jess Raicebe -Oracle
Jess Raicebe -Oracle Posts: 14 Employee
edited May 2, 2022 1:55PM in Audience Segmentation

Introducing a NEW platform, Oracle Audience Segmentation:

  • Audience Segmentation is a new and improved segmentation platform designed to support your B2C Marketing campaigns
  • Audience Segmentation customers can leverage an out of the box enterprise-grade data model that is extremely flexible to customize
  • Marketers can enjoy the ability to segment based off an endless choice of attributes, without any IT bottlenecks or the need for technical expertise.


Product overview:


Help Center documentation:

o  For end users: https://docs.oracle.com/en/cloud/saas/marketing/audience-user/index.htm

o  For developers: https://docs.oracle.com/en/cloud/saas/marketing/audience-develop/index.htm

o  How to videos: https://docs.oracle.com/en/cloud/saas/marketing/audience-user/Help/More/Videos.htm

Releases notes (first publication will be available from next quarter onwards):

o  https://www.oracle.com/webfolder/technetwork/tutorials/tutorial/readiness/offering.html?offering=marketing-audience-21


To find out more, please reach out to your Oracle account representative.


If you’re an existing CX Audience customer, you’re invited to keep using the original platform:


Post edited by Wilson Zhu-Oracle on