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Bounce rate increase

We are seeing an increase in bounce rates. I'm wondering if we are seeing an increase due to volatility in the job market caused by more people than normal changing jobs. If that's the case, I would expect that other people would be seeing an uptick in bounce rates as well. Is anyone else seeing a bounce rate increase?

Answers

  • Codrin Teiu
    Codrin Teiu Posts: 68 Silver Badge

    Hi,

    We're not seeing an increase recently. Check in with sending practices first. You can do an authentication check for the emails you've recently sent on mail-tester.com as a starting point. You could also do a master exlude on hard bounces and time based filter exclude on soft.

    I hope this helps,

    Codrin

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