Oracle Audience Segmentation 22A Release Resources

Jacob Spencer-Oracle
Jacob Spencer-Oracle Posts: 8 Employee
edited Apr 24, 2022 2:09PM in Audience Segmentation

We're pleased to inform you that the 22A release for Oracle Audience Segmentation is now live in production! It's jam-packed with new features covering areas like improved integration, governance, and streamlined workflows for saving audiences! Below you'll be able to dig through all the new feature summaries as well as supporting documentation.

Here are the big highlights you should look for in this release!

  • New integrations: A new outbound integration with AWS that enables you to seamlessly move data from Unity into additional clouds
  • Activation Snapshot API: Customers can leverage the Activation Snapshot API to retain a record of Audience Segmentation exports and keep track of customer sends in order to accurately message the next phase of your campaigns
  • Improved Audience Workflows: Customers can now give unique names to audience segments for reuse and save segments as a template

22A Summary

December 2021 / January 2022 release overview:

Release Date: January 27th, 2022

What's New

New Feature Summary

February 2022 release:

Release date: February 24th, 2022

New Feature Summary

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