Program builder

User_QR0HS

Hello, can anyone please explain to me what is program builder how it is different from the regular campaign canvas? why, when, and for what do we use program builder?

I went through the Eloqua docs however I still didn't understand to the fullest the actual usage of it.

Sukirti-Oracle

Hi @User_QR0HS,

Thank you for reaching out to the community forum with your question. Eloqua program builder is an automated workflow module. It allows you to create automated workflows to replace repetitive manual tasks such as lead scoring, nurturing, data modification, and so on.

Here is another example- if you want to push your leads through a data standardization process, program builder can come really handy. As you sound so keen to learn about program builder, I wanted to introduce you to Eloqua "program canvas" which combines the effectiveness and processing power of Program Builder with the interface and speed of Campaign Canvas.

Hope this answers what you were looking for. For more information, take a read here: https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/ProgramBuilder/ProgramBuilder.htm

and, https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/ProgramCanvas/ProgramCanvasExamples.htm?Highlight=program%20canvas

Thank you

Oracle CX Community Team

jessenobbe

Please see my response here: https://community.oracle.com/topliners/discussion/4477796/can-anyone-explain-me-about-program-builder