In Insights, we are seeing unsubscribes tied to transactional emails which do not have an unsubscribe link in them. We are struggling to understand why they're being associated with these emails. Hoping someone may have an idea.
Are you using the checkbox for Include List Unsubscribe Header on your emails on the canvas? It could be people are unsubscribing from there? Not sure if that mechanism reports back in the same way though
I'll test it as yes I did, that's likely it. Good old user error. Thank you for the thought!
No worries! Good luck