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How do you report on all footer link clicks within the past year?
We include includes to different resource pages in our commercial footer. We're looking to consolidate or replace some of those links, but first need to understand how many clicks we're seeing on each link. I pulled a link clickthrough breakdown report for the exact links used in the footer, but it's also pulling in clicks from outside the footer where those links are present, like in newsletters.
Any suggestions on how to best go about pulling a report on footer link clicks?
Comments
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Hello @User_N2WN4
If it's the exact same link url used in both footer and email body it would be difficult to differentiate where the clicks are coming from. What I would suggest is to run a simple report using Email Clickthrough reporting Subject Area and use the following reporting attributes: Email Name, Clickthrough Link, Total Clickthroughs and make sure to exclude from reporting all emails where a particular link was used in the email body.
Hope this helps.
Piotr Sito
Ivenium Marketing
Post edited by Piotr Sito on -
Do you have exactly the same UTM for each link in your email? If yes, so it will be difficult to get the footer ones only. The tip for the future, just add different UTMs for specific links if you want to measure them later.. and I know it is not helpful for previous mails :)
