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Track Email Consumption by Device

Michael L. Liston
Michael L. Liston Posts: 4 Blue Ribbon
edited Mar 20, 2018 3:59PM in Dream It

With the importance of mobility strategy growing stronger every day, being able to track email consumption (opens, clicks) by device would provide valuable insights into customer behavior.  This is a request I'm receiving from my stakeholders on a very regular basis.  Tracking by email client, like the idea, originally posted by Eytan Abrahams, and reposted by Egan Cheung, would also be beneficial.

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  • Hi Michael -

    I'm happy to report that this type of report is already on our roadmap. I assume, based on your note, that you'd like to see the report able to differentiate between different mobile clients? To what level of granularity would your stakeholders like to see the information broken down? Is the OS version something they'd like to see as well?

    Thanks so much for posting your request. I'm looking forward to getting more information about your use case.

    - Sara Howes, Senior Product Manager

    That is great news, thank you for the update.  High-level information (PC, Phone, Tablet) would be used by most of my stakeholders, 200+ people.  Knowing the mobile client would be next important, allowing us to focus development on the top clients.  OS version would be a nice-to-have, allowing us to know when to stop supporting legacy versions.

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 23 Green Ribbon
    edited Aug 25, 2015 11:40AM

    That is great news, thank you for the update.  High-level information (PC, Phone, Tablet) would be used by most of my stakeholders, 200+ people.  Knowing the mobile client would be next important, allowing us to focus development on the top clients.  OS version would be a nice-to-have, allowing us to know when to stop supporting legacy versions.

    Great, that's a really useful breakdown. Thanks for sharing!

    - Sara Howes, Senior Product Manager

  • Michael L. Liston
    Michael L. Liston Posts: 4 Blue Ribbon

    Great, that's a really useful breakdown. Thanks for sharing!

    - Sara Howes, Senior Product Manager

    Thanks again Sara!  Quick follow-up question, approximately, where does this fall on the roadmap, is there an ETA?

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 23 Green Ribbon

    Thanks again Sara!  Quick follow-up question, approximately, where does this fall on the roadmap, is there an ETA?

    I can't give you an ETA, as that's just not possible at this time. However, please know that we consider this enhancement very important, and we'll be devoting development time to it as soon as possible.

    - Sara Howes, Senior Product Manager

  • claudiazoglmann
    claudiazoglmann Posts: 78 Silver Badge

    I can't give you an ETA, as that's just not possible at this time. However, please know that we consider this enhancement very important, and we'll be devoting development time to it as soon as possible.

    - Sara Howes, Senior Product Manager

  • rsukharev
    rsukharev Posts: 3 Red Ribbon

    Hi Michael -

    I'm happy to report that this type of report is already on our roadmap. I assume, based on your note, that you'd like to see the report able to differentiate between different mobile clients? To what level of granularity would your stakeholders like to see the information broken down? Is the OS version something they'd like to see as well?

    Thanks so much for posting your request. I'm looking forward to getting more information about your use case.

    - Sara Howes, Senior Product Manager

    To answer the "granularity" question, make it work the same way as

    Google Analytics

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 23 Green Ribbon

    I did want to add that in the meantime, you can take advantage of our AppCloud partner 250ok's solutions, here. They have an offering called Email Informant that can provide information on what client is opening emails.

  • Gary Aspinall
    Gary Aspinall Posts: 34 Bronze Badge

    I use Litmus to do this, you could sign up for a 7 day trial, add the tracking code to the email. Send the email and get the initial results before the end of the 7 days, however Litmus is a great tool to continue using.

    I'm excited to see the new Eloqua tools and hope they compare well to Litmus.

  • Michael L. Liston
    Michael L. Liston Posts: 4 Blue Ribbon

    I use Litmus to do this, you could sign up for a 7 day trial, add the tracking code to the email. Send the email and get the initial results before the end of the 7 days, however Litmus is a great tool to continue using.

    I'm excited to see the new Eloqua tools and hope they compare well to Litmus.

    Thanks Gary, that's the route I went with, using Litmus.  It took 10 minutes to setup, easy.  I agree great resource/tool for email marketing.

  • One question for people interested in this feature.  Contacts may be (and often are) associated to more than one visitor record (cookie) since people often use multiple devices such as work and personal computers, tablets and phones.  As such, an individual contact may be engaging with your content across many devices and clients. While that's not a problem for total overall engagement reporting, it does complicate the question of what device/OS is associated to a Contact.  Is there an expectation that you would want to query a contact and have the system return a device/os, or that dynamic content would be chose based on a device association?


    Or would you be using this information in more targeted ways such as a offering your iOS app to someone using an iPhone and the Android App to someone using a Samsung?  Or that fact that they have a particular device puts them into a different segment for you from a behaviour perspective?


    Thanks

  • Richard Tea
    Richard Tea Posts: 9 Blue Ribbon

    One question for people interested in this feature.  Contacts may be (and often are) associated to more than one visitor record (cookie) since people often use multiple devices such as work and personal computers, tablets and phones.  As such, an individual contact may be engaging with your content across many devices and clients. While that's not a problem for total overall engagement reporting, it does complicate the question of what device/OS is associated to a Contact.  Is there an expectation that you would want to query a contact and have the system return a device/os, or that dynamic content would be chose based on a device association?


    Or would you be using this information in more targeted ways such as a offering your iOS app to someone using an iPhone and the Android App to someone using a Samsung?  Or that fact that they have a particular device puts them into a different segment for you from a behaviour perspective?


    Thanks

    Stephen Streich-Oracle wrote:
    
    Or would you be using this information in more targeted ways such as a offering your iOS app to someone using an iPhone and the Android App to someone using a Samsung?  Or that fact that they have a particular device puts them into a different segment for you from a behaviour perspective?

    Here are some potential use case:

    • Make informed design decision on email clients/platform support of certain design elements. E.g.: If 1% uses Outlook Express, perhaps we will not sacrifice CSS3 features that works with the majority of the population. Or by screen size for hybrid responsive design.
    • Understand, are there open, clickthrough or bounceback variations by email clients or platforms?
    • Understanding mobile platform could be data for future apps however that is usually available from the website through Google Analytics.
  • Jill Henry
    Jill Henry Posts: 2 Red Ribbon

    I use Litmus to do this, you could sign up for a 7 day trial, add the tracking code to the email. Send the email and get the initial results before the end of the 7 days, however Litmus is a great tool to continue using.

    I'm excited to see the new Eloqua tools and hope they compare well to Litmus.

    I have used Litmus for years.  The data on consumption is outstanding.

  • ig*2697168*o2
    ig*2697168*o2 Posts: 1 Green Ribbon

    Hi guys, any update on this feature release (device tracking for email and lp activities)?

    thank a lot

    Ignazio

  • barryrutter
    barryrutter Posts: 2 Green Ribbon

    Like others we use litmus, however the removal of the code window from Protected mode now makes this impossible to use in our modular templates

  • Richard Tea
    Richard Tea Posts: 9 Blue Ribbon

    One question for people interested in this feature.  Contacts may be (and often are) associated to more than one visitor record (cookie) since people often use multiple devices such as work and personal computers, tablets and phones.  As such, an individual contact may be engaging with your content across many devices and clients. While that's not a problem for total overall engagement reporting, it does complicate the question of what device/OS is associated to a Contact.  Is there an expectation that you would want to query a contact and have the system return a device/os, or that dynamic content would be chose based on a device association?


    Or would you be using this information in more targeted ways such as a offering your iOS app to someone using an iPhone and the Android App to someone using a Samsung?  Or that fact that they have a particular device puts them into a different segment for you from a behaviour perspective?


    Thanks

    Also have an answer when someone asks the simple question:

    • What are our clients using to read the emails you send?
    • Do they use 1 or multiple devices?
  • Tyler Platts
    Tyler Platts Posts: 3 Green Ribbon

    I'm new to Eloqua, so I'm not sure if I have missed this in the reports, but is this feature up and running yet? If so, where would I find it?

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 23 Green Ribbon

    I'm new to Eloqua, so I'm not sure if I have missed this in the reports, but is this feature up and running yet? If so, where would I find it?

    @Tyler Platts this is not yet available, though we are actively pursuing a solution. There is no guaranteed delivery timeframe, however.

    - Sara

    Sara Howes

    Senior Product Manager

  • Tyler Platts
    Tyler Platts Posts: 3 Green Ribbon

    @Tyler Platts this is not yet available, though we are actively pursuing a solution. There is no guaranteed delivery timeframe, however.

    - Sara

    Sara Howes

    Senior Product Manager

    Thank you.

  • Is there any movement on adding device metrics to standard reporting or an estimated delivery time yet? 

  • Thamina Christensen-Oracle
    Thamina Christensen-Oracle Posts: 173 Employee
    edited Oct 15, 2016 9:37PM

    Is there any movement on adding device metrics to standard reporting or an estimated delivery time yet? 

    Hi Lisa,

    From an Eloqua product perspective, yes we do have movement on this. At this time we are finalizing approval with our legal team so we can do the appropriate tracking for device tracking and reporting. Once we have that contract, we can build this out in 1-2 releases. My hope (safe harbor) is early 2017.

    Thanks,

    Thamina Christensen

  • jebbers
    jebbers Posts: 5 Bronze Badge

    Hi Lisa,

    From an Eloqua product perspective, yes we do have movement on this. At this time we are finalizing approval with our legal team so we can do the appropriate tracking for device tracking and reporting. Once we have that contract, we can build this out in 1-2 releases. My hope (safe harbor) is early 2017.

    Thanks,

    Thamina Christensen

    Can you say if it will be a partnership with a company (like Litmus or Email on Acid) or your own reporting? If I remember correct the last time Eloqua offered device testing you partnered with someone but can't remember who.

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 23 Green Ribbon

    Can you say if it will be a partnership with a company (like Litmus or Email on Acid) or your own reporting? If I remember correct the last time Eloqua offered device testing you partnered with someone but can't remember who.

    This will be native reporting within Eloqua.

    Regards,

    Sara Howes

    Senior Product Manager

  • jebbers
    jebbers Posts: 5 Bronze Badge

    This will be native reporting within Eloqua.

    Regards,

    Sara Howes

    Senior Product Manager

    Thanks Sara, can't wait for the feature to be available.

  • Hi Michael -

    I'm happy to report that this type of report is already on our roadmap. I assume, based on your note, that you'd like to see the report able to differentiate between different mobile clients? To what level of granularity would your stakeholders like to see the information broken down? Is the OS version something they'd like to see as well?

    Thanks so much for posting your request. I'm looking forward to getting more information about your use case.

    - Sara Howes, Senior Product Manager

    Hi Sara,

    Any idea when this will be available? I am looking for a breakdown of website visitors by device types. Has anyone able to do a website visitor report breakdown by device types before? GA is not able to provide a report on contact level.

    Kind regards,

    Rama

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 23 Green Ribbon

    Hi Sara,

    Any idea when this will be available? I am looking for a breakdown of website visitors by device types. Has anyone able to do a website visitor report breakdown by device types before? GA is not able to provide a report on contact level.

    Kind regards,

    Rama

    Rama -

    As you'll note from the comments below, we are actively pursuing the implementation of this functionality. However at this time I cannot provide a specific delivery date.

  • Hello Sara,

    Is their any new regarding this kind of email reports?
    Dates for this?

    Thanks

    Niels

    @3004

  • Hello Sara,

    Is their any new regarding this kind of email reports?
    Dates for this?

    Thanks

    Niels

    @3004

    @3304345 Niels,

    We are actively working on this and hope to have this type of reporting in your hands within the next few releases.

    Thanks,

    Thamina

    @Thamina Christensen-Oracle