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Eloqua: How can we capture "First Marketing Channel" and append it to a new contact record?

User_LYL18
User_LYL18 Posts: 2 Green Ribbon
edited Feb 4, 2021 8:56PM in Developer Tools

Hello. We are in process of moving to Eloqua and need to understand how to capture a person's "First Marketing Channel" and include that on a contact record. For example, an unknown visitor finds our website via Google (an organic search). Then they submit a form on our site and become a known contact. How can we see that the person found our site via Google? Is it part of their "visitor record"? If so, how can a visitor record get connected the person's contact record after they submit the form?

Is this automatically done within Eloqua? Or do we need to set up an integration with Google Analytics? Any insight would be helpful.

Thank you!

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Answers

  • Greg_W
    Greg_W Posts: 18 Silver Badge

    @User_LYL18 Just noticed this by chance.... I would suggest that you capture UTMs on your forms, and set up a processing step that runs conditionally and sets that source field. e.g If contact email ID blank & UTM Source not blank, set First Marketing Channel = UTM Medium?