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Capabilities of OCC-Unity OOTB Integrations

Hi Team,

We were trying to understand what all are the capabilities of the OCC Out of the Box Integration with Unity. We have been referring the following document: - https://docs.oracle.com/en/cloud/saas/cx-commerce/22d/ccint/configure-commerce-oracle-unity.html

Outside this document can anyone give us some insights on what purpose does this integration serve on a Business perspective. Also what level of personalization can be achieved through this?

Thanks

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