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Oracle Unity Release Notes for February 2024 (24.02)

edited Feb 29, 2024 7:03PM in Unity CDP

Visit our Unity Release Center for more information about Unity's releases, Product Notices, and other important product information

Oracle Unity Release Notes for February 2024 (24.02)

Oracle Unity Enhancements:

Consent parameters for DV360 and Google Ads. We have added two new mandatory consent fields to the Campaign screen for segments being sent to Google DV360 or Google Ads. These consent parameters tell Google how to process data for end users in the European Economic Area (EEA). Consent details must be provided for all segments delivered to Google advertising platforms as Google will not process un-consented data in the EEA after March 6, 2024. For new campaigns, you will need to inform Google that all customers in the segment have either granted consent for sending their data to Google for advertising and ad personalization, or that consent is

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