Looking to demonstrate the ROI of your marketing campaigns by implementing Closed-Loop Reporting? We have lots of great resources to help you, including:
Go to the Power Hour Hub and check out the recording from the most recent CLR Power Hour and from our past sessions.
Tools and Templates
Demand Generation Planning Tool: Use this spreadsheet as part of your overall strategic campaign planning approach. Keep track of various campaigns, leads, opportunities, budget and average cost per lead.
Funnel Stage Definition Template: Use this template to define your funnel stages, expiration timeframes, roles and responsibilities as well as service level agreements (SLA) for sales and marketing within the funnel and key metrics to monitor.
Eloqua University Training
E10: Closed-Loop Reporting -- A 3-hour instructor-led course that includes topics such as an introduction to CLR, the technical requirements for configuration, how to execute daily tasks associated with CLR, and an overview of CLR Reports and Dashboards. Read the full course abstract here.