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Oracle University - CX Marketing Education

13 Posts authored by: Gretchen Bulan-Oracle

Eloqua's new Email Design Editor allows marketers to quickly and easily create responsive emails for use in building successful campaigns, directly in the Eloqua platform.

 

Training on using this new feature is now available through Oracle University, incorporated into the B2B Fundamentals course. Select sessions (dates shown below) will include this education and all B2B Fundamentals sessions will include the Email Design Editor education later this calendar year. The following currently scheduled sessions will include this education:

 

B2B: Fundamentals -- March 15 - 16 (2-day course)

B2B: Fundamentals -- April 26 - 27 (2-day course)

 

Ready to enroll? Students with access to the learning portal can enroll for the B2B: Fundamentals course through the portal under Training Catalog > Live Virtual Classroom.

For information on getting access to this and other B2B education, submit an information request form or contact the education sales team, academy-sales_ww_grp@oracle.com.

 

Already taken B2B: Fundamentals? You can enroll for the course again in calendar year 2018 to get the new education, or you have the option to learn about the Email Design Editor in these other ways:

 

Video: Creating an Email with the new Design Editor

 

 

Contact the Help Desk, marketingcloud-academy_ww@oracle.com with questions or if you need assistance with enrollment.

2017OMCABadge_4x4_OTO-Master.pngOracle Maxymiser students can now earn our Master-level accreditation through Oracle University Marketing Cloud's OTO Master title, now available for 2017.

 

Students pursuing this achievement will be required to complete the master curriculum for this product and successfully pass the OTO Master exam with 80% or higher. Those who achieve OTO accreditation will receive a certificate of with the date of completion and recognition on Topliners. View the requirements for this accreditation here: Requirements for the Oracle Maxymiser (OTO) Master Title

 

This achievement opportunity is available to students with a Maxymiser education pass and may be available with other education purchases from Oracle University Marketing Cloud. Our sales team can provide more information about access.

 

For more information on Oracle Maxymiser training, contact our sales team at academy-sales_ww_grp@oracle.com or submit an information request form.  Students with an active training account can view our course schedule in the learning portal under Training Schedule.

 

Contact the Help Desk (marketingcloud-academy_ww@oracle.com) at any time with questions.

Education Day, featuring Oracle University's Marketing Cloud Academy training and instructors, will return to Modern Marketing at Modern Customer Experience 2017 (MCX) at Mandalay Bay in Las Vegas on Tuesday, April 25! (Modern Marketing Experience is one of the pillars within the Modern Customer Experience event.)

 

MME 2017.JPGWe're finalizing our session agenda, which will be published in the main event's session guide in early March, but we plan to have over 25 live training sessions across all five OMC product categories, plus strategic and best practice sessions. Be sure to get the most from your MCX attendance with these pre-conference education opportunities.

Update: View Academy Education Day sessions now!

 

This event runs from 8:30 a.m. - 2:30 p.m. on April 25, beginning just after a breakfast reception recognizing our 2016 accredited students. 2016 Masters and Luminaries will receive an email invitation from our Help Desk for this reception.

 

Come meet your favorite Academy instructors, hear news about Oracle University and the Academy from our leadership team and get educated on some of the newest product features from OMC marketing platforms.

 

There is no additional cost for participation in Education Day -- sessions are open to any registered, full conference attendee. Pre-registration is not required for Education Day sessions, but rooms will fill up quickly, so be sure to plan your day to include all the product courses you are interested in.

 

Education Day Schedule

 

The general schedule for Education Day is shown below (90 minute sessions; course topics TBA and times subject to change):

 

7:30 - 8:30 a.m. -- Accreditation breakfast reception (for 2016 accredited students - note updated, earlier time!) (view details and invitation here: Accredited? You're Invited!)

 

8:30 - 10:00 a.m. -- Product sessions / Strategic sessions

10:00 - 10:30 a.m. -- Break

10:30 a.m. - 12:00 p.m. -- Product sessions / Strategic sessions

12:00 - 1:00 p.m. -- Lunch

1:00 - 2:30 p.m. -- Product sessions / Strategic sessions

 

Review the session guide above for details including location and course topics.

 

Accredited Students - Stand Up and Be Recognized!

 

If you earned an accreditation title from the Academy in 2016, we want to recognize your achievement at MCX on Education Day! Plans are in the works for a recognition reception to be held during a breakfast in your honor on Tuesday, April 25, before the start of Education Day. Watch for more information in the coming months if you earned accreditation in 2016.

 

Registration is now open for Modern Marketing at Oracle's Modern Customer Experience 2017, April 25 - 27, 2017. We hope to see you at MCX and Education Day on April 25!

 

Contact the Academy Help Desk with questions or our Sales Team to explore your training options.

We're pleased to announce several enhancements to the Academy training programs and tools, which will take effect in early 2017. These enhancements are related to planned updates to our learning portal design and training delivery that will further improve functionality and navigation in the portal. These changes also serve to streamline our accreditation paths as well as the enrollment and delivery processes. We've taken customer feedback into consideration for certain changes listed below and believe this approach reflects how many of today's marketing professionals want to learn and interact with education programs and systems.

 

Academy 2017 Updates

 

Organizational Update: As of October 2016, the Academy has joined with Oracle University (OU) and will be integrating certain aspects of our operation with OU in the coming months. Any future changes related to customer training will be announced on our Topliners group page and in the learning portal. The updates listed below represent changes to the portal, accreditation news and process improvements.

 

1) Multi-Day Course Delivery Expanded for ILT Courses

 

B2B Master ILTs Presented Over Three Consecutive Days

Since August 2016, the B2B Master ILT course requirements have been delivered via two separate series -- the B2B: Fundamentals Series and the B2B: RPM Series. Beginning in January 2017, these two series will be scheduled over a three-day period, which will cover all the ILT education necessary for the B2B Master accreditation. Students should still enroll for each individual series in the learning portal, but have the flexibility to enroll for one or both, as needed.

 

The B2B: RPM Series will be updated to a 1-day course that incorporates the current web-based education. See additional details here. Web-based training (WBT) required for the B2B: Fundamentals Series will continue to be required and is available for viewing in the learning portal.

 

B2B Luminary Tenet ILTs Presented in Multi-Day Courses

Effective with our January 2017 training schedule, many ILT courses within the B2B Luminary tenet categories will be presented in multi-day sessions that cover all the ILT requirements for the specific specialty tenet. For example, the B2B: Engagement (ILT) tenet courses will be presented in a two-day session that can be registered for in the learning portal. The portal training schedule for January will reflect these multi-day sessions and will be available for viewing and registration by mid- to late-November. Web-based training (WBT) requirements will continue to be available for viewing in the learning portal.

 

By taking a multi-day tenet course, a student will receive credit for all the training topics within that tenet category (after submitting the evaluation survey). This means a student will register for just one course, i.e. the B2B: Engagement (two-day) offering, and this offering will include education in all categories (previously individual  ILT courses) within that tenet. For the B2B: Engagement tenet, that includes the following (note: these are 2016 requirements):

  • B2B: Social Suite Applications
  • B2B: Personalizing Campaigns
  • B2B: Basic Event Management
  • B2B: Events in the Cloud
  • Best Practices: Writing a Great Blog Post (WBT) (Student required to take this web-based course in the learning portal)

 

The available multi-day courses will be presented in the January 2017 schedule and the courses included can be reviewed here. Course topics not in the current list may be transitioned to multi-day offerings over time. Please refer to the Training Schedule in the learning portal for all scheduled courses.

 

2) New Learning Portal Interface Coming in 2017

 

A newly re-designed learning portal, including updated home page, training detail pages and product pages will become live in early 2017. This new interface will feature a simpler view of assigned training and required courses for Academy accreditations. In mid- to late-November, current customers will have the opportunity to view a beta version of the new interface when they log in to the learning portal for a preview of the new design and functionality.

 

After reviewing the sample portal design, students are encouraged to provide feedback and suggestions to our Help Desk at marketingcloud-academy_ww@oracle.com.

 

3) Earn New Academy Accreditations in 2017!

 

With newly released course content and defined accreditation paths, two new accreditations will be available for 2017. Accreditation programs for the DMP Master (Data Management Platform) and OCM Master (Content Marketing) titles will be ready in early 2017 and course requirements will be announced before the end of 2016. These accreditations will follow the basic structure of our other Master accreditation programs -- the titles will require completion of defined courses and passing of a single Master exam. After earning a Master title, a student will receive a completion certificate and a badge on Topliners.

 

Watch for more information about these new accreditations in the coming months.

 

16OMC-Acad-B2BLum_4x4.png4) Coming Soon! 2017 B2B Luminary Bridge Requirements

 

Each year, the B2B Luminary title features 'bridge' courses that must be completed for title renewal or by students continuing to pursue the accreditation from the prior year. For reference, you can view the 2016 requirements and bridge courses here: Requirements for the B2B Luminary Accreditation.

 

The bridge courses for 2017 will include both instructor-led (ILT) and web-based (WBT) training courses. The new requirements will be announced on Topliners in December and scheduling of these courses will be posted in the learning portal in early 2017.

 

Be sure to watch for additional details on each of these planned updates in the coming months. The Academy Help Desk is here to assist and answer your questions about these changes or about your training account.

Upcoming Oracle Eloqua (B2B) platform changes include the decommissioning of the legacy Cloud Connector/Cloud Components App framework. The OMC Academy's newest B2B courses and course updates will help users stay ahead of the curve with the pending platform features. Click the course names below to read more about these Academy courses, available for viewing or registration in the Academy learning portal starting in the month of October 2016, including:

 

Updated Instructor-Led (ILT) Course

 

New Courses

 

What changes are pending in Oracle Eloqua?

 

The Oracle Eloqua platform will decommission its campaign canvas cloud connectors and cloud components in 2017. This will result in a transition for platform users from using Eloqua Apps to Oracle Apps and from Program Builder to Program Canvas. For customers, this means that current workflows using Eloqua Apps will need to be rebuilt in the platform. In addition, programs will need to be rebuilt on the new Program Canvas.

 

Note the critical dates for these changes:

 

After Feb. 1, 2017 -- no new cloud connectors or components can be added in Eloqua.

After March 31, 2017 -- all existing connectors and components will stop working, if not transitioned to the new features.

 

Please reference and bookmark the following post for up-to-date news about the changes and action items for various user groups.

 

Deprecation of Campaign Canvas Cloud Connectors and Cloud Components [Updated]

 

How can my team prepare?

 

Oracle Marketing Cloud Academy has the education you need to update campaign workflows using the pending features. A brief description of each course is provided below to help you understand the content and how the courses can help your team make needed changes in campaigns. Each course will be available in the Academy learning portal.

 

1) B2B: Data Cleansing (3-hour ILT, updated) – A revision of our data cleansing class to now be built on the new program canvas AND use the new Oracle Contact Washing Machine app.

 

2) B2B: Oracle Eloqua App Cloud (3-hour ILT, new) --  This hands-on course will introduce the Eloqua-specific apps available in the Oracle App Marketplace. This course replaces the current B2B: Social Suite Applications course in the Academy. (Note: For customers pursuing the B2B Luminary title in 2016, the course requirement can be met by either course. B2B: App Cloud will be required for the B2B Luminary title beginning in 2017.)

 

3) Introduction to the Program Canvas (WBT) (New) – A high-level overview of the new canvas geared toward data workflows. This course will be important for all new customers and customers who will need to rebuild any existing programs that use old connectors being decommissioned.

 

4) Introduction to the Oracle Marketing Cloud (New QuickCast Video) – This is a high-level overview video, introducing the concept  of the Oracle Marketing Cloud. The video is non-product specific and reviews benefits of OMC products based on business needs.

 

In order to enroll in and complete Academy courses, students must have access to the Academy learning portal. A training purchase can be made through the Academy Sales Team. Request more information here or contact the team at academy-sales_ww_grp@oracle.com.

 

Education customers can log in to our learning environment to view course offerings and enroll for classes any time.


open world.JPG

Oracle Marketing Cloud Academy will present two Hands-On Lab sessions at Oracle Open World, held September 18 - 22 in San Francisco, CA.

 

The labs will take place on Tuesday, September 20 at the Moscone West convention center.

 

The lab topics will include:

 

 

 

  • B2C: Automating a Differentiated Customer Experience - Tues., Sept. 20; 12:15 p.m. - 1:00 p.m. PST [HOL7387]; Moscone West - Overlook 2A

          Learn to create an automated workflow and experience the power of Oracle Responsys.

 

  • B2B: Automating a Differentiated Customer Experience - Tues., Sept. 20; 4:00 p.m. - 4:45 p.m. PST [HOL7388]; Moscone West - Overlook 2A

          Learn to create an automated B2B workflow and experience the drag-and-drop ease of the Eloqua campaign canvas.

 

Each lab session will be conducted by one of our experienced senior instructors, who are experts in their product specialty.

Registered conference attendees can participate in all scheduled sessions and no additional pre-registration is required for these Academy sessions.

 

The Academy will also host a demo booth during the conference at Moscone West on the 2nd floor in the Marketing demo grounds. Visit the booth to learn about Academy training offerings and meet our instructors.

 

Oracle Open World is Oracle's annual convention for business decision makers, IT management and line-of-business end users. The convention focuses on innovation in technology through learning sessions, labs and demonstrations. Attendees gain access to the latest industry knowledge from exhibitors, partners and subject area experts.

 

For more information about this event and all the planned sessions and activities, view the session catalog.

To register for Open World, visit the event website.

 

Contact the Academy Help Desk anytime with questions about this event or for information about Academy programs.

B2B_education.pngThe B2B Master title is our popular, first tier accreditation for Oracle Eloqua education. Earlier in 2016, we introduced the B2B Master course series in our training schedule that provides students the opportunity to complete the B2B Master Instructor-Led (ILT) requirements during a focused training period. The two-part series includes the B2B: Fundamentals Series and B2B: RPM Series.

 

Beginning with our August training schedule, the B2B Master course series offering will fully replace our individually scheduled B2B Master ILT courses. This change will allow us to present a more consistent, longer term schedule of offerings and will also serve to provide concentrated learning that helps students shorten their learning curve on the Eloqua platform.

 

How the B2B Master Course Series Works

 

Here is a brief review of how the series works:

  • The full B2B Master course requirements are presented in two separate series, the B2B: RPM Series and the B2B: Fundamentals Series, scheduled over 3 consecutive training days.
  • Full credit for all B2B Master ILT courses requires enrollment in and completion of both parts of the series, the B2B: Fundamentals Series (2 days instruction) and the B2B: RPM Series (1 day instruction).
  • These enrollments can be found in the learning portal under Training Schedule (see navigation steps below).
  • If you enroll in a course series, it is not necessary to enroll in an individual course. For example, if you enroll in the B2B: Fundamentals Series, the series covers all B2B: Fundamentals requirements. You do not need to enroll for individual B2B: Fundamentals courses (i.e. B2B: Fundamentals of Emails, B2B: Fundamentals of Forms & Landing Pages, etc.). The same applies for the B2B: RPM Series. Note also that beginning in August 2016, individual B2B Master courses will no longer be scheduled. These courses will be taught through the scheduled Series only.

 

To locate each B2B course series for enrollment in the learning portal:

 

Home Screen > Training Schedule > B2B: Fundamentals Series; B2B: RPM Series

fundamentals series.JPG

 

Individual courses will continue to be available in the Academy's June and July 2016 schedule. Students who have already made progress in some of the B2B Master requirements may want to consider completing the rest of their requirements before the change in August.

 

Questions & Answers

 

Below are answers to some questions about this scheduling change:

 

Why are individual courses being discontinued for the B2B Master ILT requirements?

Since introducing the B2B Master course series earlier this year, enrollment in the series has grown quite a bit in a short period of time. Many students working toward the B2B Master title have an interest in completing courses quickly and are looking for concentrated learning that leads to quicker accreditation. By offering these courses exclusively in a series format, the Academy can present a more consistent schedule with more regular coverage and offerings in all the geographic areas we serve.

 

How do I enroll for the B2B Master series of courses?

The enrollment instructions for the B2B Master series have not changed. You can view the steps to enroll in a B2B Master series in our related Topliners post. Be sure to click on Training Schedule from the home page to view the current offerings in your learning portal.

 

Can I enroll in one part of the series and not the other? (i.e. only B2B: Fundamentals series or only B2B: RPM series)

Yes, you may enroll in one series. However, note that if you enroll in and complete only one part of the series (i.e. the B2B: Fundamentals series only), you will need to enroll for and complete the other series at another time before taking the B2B Master exam. In order to complete the full list of required ILT courses in the B2B Master curriculum, you need to enroll for both series. This is the recommended process to ensure you are eligible to take the B2B Master exam for accreditation.

 

What if I've already started my B2B Master ILT training?

If you have already completed some of the B2B Master requirements, you may want to consider enrolling for and completing the remainder of the requirements during the months of June and July, when individually-scheduled courses are still offered. Refer to the Training Schedule in your learning portal for available courses.

 

How will courses be scheduled for the B2B Luminary requirements and other advanced courses?

Other Academy B2B ILT courses, including B2B Luminary ILT requirements, will continue to be scheduled individually as they are currently. Enrollment for these courses and the B2B Luminary process remains the same. Review the update to our course delivery format here: Multi-Day Course Delivery for B2B ILT Courses: January 2017 Update

 

Oracle Marketing Cloud Academy's B2B training is designed to prepare students to successfully learn and apply the concepts of modern marketing in their use of the Eloqua platform. Whether your training goal is to get up and running fast with the platform, earn accreditations or to gain industry-leading knowledge, the B2B Master course series can provide full access to the training you need to reach your goals.

 

In order to enroll in and complete Academy courses, students must have access to the Academy learning portal. A training purchase can be made through the Academy Sales Team. Contact the team for information at academy-sales_ww_grp@oracle.com.

 

Please contact us at the Academy Help Desk with questions.

Oracle Marketing Cloud Academy is pleased to announce the expansion of the Data Management Platform (DMP) curriculum and training offerings to support the success of DMP customers.


The DMP course list now includes Instructor-Led (ILT) courses -- the first of which are available to training customers in our learning portal. These new ILT courses include:


  • Best Practices: Data Strategy (3-hour course, available for registration)DMP Data Strategy.JPG
  • Oracle DMP: Introduction to the DMP (3-hour course, available for registration late June)

 

The curriculum expansion also includes new Web-Based (WBT) courses that have been recently added to the course list and are now live in the learning portal. These newest WBTs include:

 

 

In addition to these new courses, plans are in development for a new DMP accreditation program, which will include a defined learning path and accreditation exam. This program is scheduled to be complete and available later this year.

 

You can view the entire DMP course list here. For access to the Academy's DMP curriculum, an education pass or training purchase is required. We now offer a product-specific training pass for DMP customers, which includes DMP offerings as well as our Modern Marketing Best Practices curriculum and QuickCasts.

 

For more information about DMP training or other Academy product training offerings, please contact our sales team at academy-sales_ww_grp@oracle.com. 

 


EdDaysmall.jpgIt's always an exciting day and an honor for OMC Academy to be the 'opening act' for a great event like Modern Marketing Experience. This year, our pre-conference Education Day on April 26 welcomed several hundred students to classes and featured over 30 live, free training sessions presented by some of our best instructors and experts.

 

Beginning bright and early on Education Day, attendees participated in Academy training sessions across all five product offerings, including Eloqua: Data Cleansing, Responsys: Essentials of Program and DMP: Audiences and Campaigns. The training offerings also included strategic and best practice sessions including classes like B2B Success Accelerators and Implementing a DMP.

 

In recognition of the work and dedication of our 2015 accredited students, our annual accreditation reception was held at the conclusion of Education Day. Awards and recognition were presented to attendees who achieved any of four Academy titles, including B2C Program, B2C Campaign, B2B Master and B2B Luminary. Attendees had the opportunity to meet and network with other modern marketers and Academy instructors, as well as hear updates from the Academy leadership team. Guests heard details from leadership about the new B2C Master accreditation and about the Academy offerings and badges available for Oracle Testing & Optimization (Maxymiser) training.

 

Our Academy demo booth was also available in the Oracle demo grounds for the duration of the conference, offering information about Academy training offerings and access to team experts. We were happy to meet many current and potential students at the booth! For a look at the Academy training overview available at our booth, click here.  

 

For those who attended Education Day, we hope it was the start of a productive and informative week at Modern Marketing Experience 2016. We plan to welcome even more attendees for future events and we welcome your thoughts and suggestions for future pre-conference training.To reach us with any questions about your training or to provide feedback or suggestions, email our Help Desk at marketingcloud-academy_ww@oracle.com.

 

Please enjoy some of our favorite images from Education Day and Modern Marketing Experience 2016!

 

chrisdias90.jpg

Instructor Chris Dias leads a morning session at Education Day

 

flair2.jpg

Oracle Marketing Cloud Academy 'Flair'

 

LUM EDDAY.jpg

A few of our 2016 B2B Luminaries with instructors and leadership

The modern marketing event of the year is just around the corner and we're finalizing our lessons for Education Day on Tuesday, April 26! Education Day is your opportunity to sharpen your skills in the best automation platforms around -- or maybe get your first taste for how Academy training can help maximize your marketing automation investment.

 

So, what will you learn on Education Day at MME 2016 in Las Vegas?

 

That, my friends, is all up to you!

 

Watch an overview of what's planned for Education Day in our new highlight video on the Academy YouTube playlist.

 

 

With over 30 sessions planned for our pre-conference training day, you're sure to find valuable topics that will help expand your knowledge and expertise in the Oracle Marketing Cloud product lineup. Sessions will cover all Oracle Marketing Cloud products (Oracle Eloqua, Oracle Responsys, Oracle DMP, Oracle Content Marketing and Oracle Maxymiser) as well as best practice/strategic session offerings - all taught by our outstanding Academy instructors and Oracle Marketing Cloud product experts.

 

Still need to register for Modern Marketing Experience 2016? Visit the event website today to register yourself and/or your team and come learn with us first on Education Day, April 26!

 

Once registered, be sure to check out the full conference schedule in the MME 2016 Session Guide. Then, download the Oracle Events app from the App Store to plan your experience! Search for Event ID 'MME16' to begin creating your personal schedule for the conference.

 

The Academy Team can't wait to meet you at Modern Marketing Experience 2016!

MME16 session guide.jpgIt's time to plan your schedule for the Modern Marketing Experience (MME) 2016 in Las Vegas and fill your Education Day on April 26 with all your favorite training sessions from Oracle Marketing Cloud Academy.

 

Education Day sessions will include training across all modern marketing products: Oracle Eloqua, Oracle Responsys, Oracle Data Management, Oracle Content Marketing and Oracle Maxymiser. Also scheduled are sessions sharing customer success stories in our strategic and best practice presentations.


Access the MME 2016 Session Guide now and get started on your event agenda.

 

Not yet registered for Modern Marketing Experience 2016? Register now for the modern marketing event of the year and find out how to take your marketing to the next level with Academy education.

 

Contact the Academy Help Desk with your questions about Education Day sessions or our schedule.

 

See you in Las Vegas!

Oracle Marketing Cloud Academy will present its pre-conference Education Day at Modern Marketing Experience 2016 (MME) in Las Vegas on Tuesday, April 26.

 

MMENA16_EmailBanner.pngThe event runs from 8:00 a.m. - 3:00 p.m., featuring live training sessions in all five modern marketing product lines -- B2B (basic and advanced sessions), B2C (basic and advanced sessions), Content Marketing, Data Management Platform and sessions for our newest product for testing and personalization, Oracle Maxymiser. Oracle practitioners will also present customer success stories in our best practice/strategic sessions.

 

Come experience a sample of our industry-leading education courses and see how our training programs turn marketing teams into innovative thought leaders. Meet and greet your favorite Academy instructors and hear Academy news from our leadership teams!

 

Participation in Education Day on April 26 is open to any registered full conference attendee. Pre-registration is not required for Education Day sessions, but rooms will fill up quickly, so be sure to plan your day to include all the product courses you are interested in.

 

Education Day Schedule

 

The general schedule for Education Day is shown below (course topics TBA; times subject to change):

 

8:00 - 9:30 a.m. -- Product sessions / Strategic sessions

9:30 - 10:00 a.m. -- Break

10:00 a.m. - 12:00 p.m. -- Product sessions / Strategic sessions

12:00 - 1:00 p.m. -- Lunch

1:00 - 3:00 p.m. -- Product sessions / Strategic sessions

 

Details including location and course topics will be available with the finalized event agenda in early March.

 

Did You Earn an Oracle Marketing Academy Accreditation in 2015?

 

If you earned an accreditation title from the Academy in 2015, we want to recognize your achievement at MME on Education Day! Plans are in the works for a recognition reception to be held at the conclusion of Education Day (before the big event of the night -- the Markies!). Watch for more information in the coming months on the Topliners page and in your learning portal.

 

141203-OMC-Academy-2015Badges_Master_75x75_F.png     141203-OMC-Academy-2015Badges_Luminary_75x75_F.png     141203-OMC-Academy-2015Badges_Campaign_75x75_F.png     141203-OMC-Academy-2015Badges_Program_75x75_F.png

 

Registration is now underway for Modern Marketing Experience 2016. Take your place among the industry's top practitioners and leaders and launch your marketing to the next level with Oracle Marketing Cloud Academy. We hope to see you at Education Day on April 26!

 

Contact the Academy Help Desk with questions or our Sales Team for training options.

With another calendar year of Modern Marketing education in the books, the Oracle Marketing Cloud Academy extends kudos and congratulations for the achievements of all Academy students -- especially those earning titles in the 2015 B2B Master and 2015 B2B Luminary programs.

 

In 2015, the Academy proudly welcomed a total of 48 B2B Luminaries into the elite group of Modern Marketers. This includes the renewed titles of 13 B2B Luminary members and 35 new Modern Marketing thought leaders, representing 25% year over year growth in newly accredited members, compared to 2014.

Luminary_LearningPath.png

The B2B Luminary title is our advanced Modern Marketing title and the Academy's highest accreditation. The title is pursued by students interested in achieving thought leadership status and expertise in Oracle Eloqua product knowledge, skill and industry best practice. Those practitioners who work toward the B2B Luminary accreditation participate in nearly 80 hours of instructor-led course time and 10 or more hours of self-paced, web-based training, not to mention study, preparation and additional Luminary activities.

 

To earn this challenging title, candidates go beyond the 'classroom' to complete the three-part Luminary process after finishing all course requirements. The process followed (after eligibility is confirmed) includes passing the rigorous B2B Luminary exam, completing a Hand-On Practical exercise and publishing a thought leadership blog post that showcases their expertise and business results in action. Click here to read some recent thought leadership posts that helped candidates earn their high achievements.

 

Want to find out more details about what it takes to earn the valuable B2B Luminary accreditation? Read about the requirements and the process for reaching your goal here. We hope to welcome you and many more B2B Luminaries to this exceptional group in the near future!

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