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Unique open metrics very low across the campaign reports

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saravananv
saravananv Rank 1 - Community Starter

The unique metrics in the campaign report (for example, unique clickthroughs, unique visitors, and so on) are calculated at the campaign level, or across campaigns if multiple campaigns are being totaled, and not at an individual asset level. For example, if a campaign member received 5 different emails and clicked through all of them, all of these clickthroughs would only count as 1 unique clickthrough. And if a campaign member who is included in two campaigns clicks through multiple emails from both campaigns, all of these clickthroughs would count as 1 unique clickthrough. Classic Insight generates a unique total sum based on different parameters.

Problem Summary

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We are creating the Custom report with the Campaign Custom Fields. Consider the campaign custom field "Newsletter" is given for 100 of campaigns, and in that around 10 campaigns same member entered and clicked through the different emails from different

Answers

  • Robert Angel
    Robert Angel Rank 8 - Analytics Strategist

    If you have access to your rpd then I would take a look at the campaign metrics in conjunction with the dimension hierarchy for which you are saying that the results are invariant.

    You will probably find that the measure is associated with certain levels of that hierarchy.

    You need to do a parallel association with the classic insight measures (take a copy and rename the copy to differentiation the behaviour)

  • Martin van Donselaar
    Martin van Donselaar Rank 6 - Analytics Lead

    It seem like Robert knows what you are talking about but this question is very unclear and you are luck y to get any help at all with a question dropped like this.

    Please study

  • Thomas Dodds
    Thomas Dodds Rank 8 - Analytics Strategist

    Unclear for sure ... "Classic Insight" is Eloqua ... so the assumption is that the OP asker is trying to a tool-for-tool migration or comparison ...

    THE ANSWER:  yes ... modeled correctly -- the OPster can have this.