Requirement is to calculate Residual trend for customer’s i.e. % of customer remaining in each month:
| Row Labels | Jul-16 | Aug-16 | Sep-16 | Oct-16 | Nov-16 | Dec-16 | Jan-17 | (blank) | Grand Total |
| Jul-16 | 131 | 198 | 557 | 1084 | 1126 | 710 | 370 | 3183 | 7359 |
| Aug-16 | | 111 | 183 | 495 | 986 | 1303 | 541 | 3435 | 7054 |
| Sep-16 | | | 100 | 147 | 390 | 971 | 1032 | 3531 | 6171 |
Row represents: Acquisition month of customer
Column Represents: Leaving month/churn month of customer
In the month of July total 7359 customers were acquired (present in Grand total column) out of which 131 customers left in July itself and 198 left in Aug-16 and so on , so the customers remaining or Active customers in Jul-16 are the ones under header as (blank) i.e. 3183
So after renaming column (blank) to Active and Grand Total to Acquired, below view is achieved:
| Month | Acquired | Active | Jul-16 | Aug-16 | Sep-16 | Oct-16 | Nov-16 | Dec-16 | Jan-17 |
| Jul-16 | 7359 | 3183 | 131 | 198 | 557 | 1084 | 1126 | 710 | 370 |
| Aug-16 | 7054 | 3435 | | 111 | 183 | 495 | 986 | 1303 | 541 |
| Sep-16 | 6171 | 3531 | | | 100 | 147 | 390 | 971 | 1032 |
I am able to achieve above results up till now
Now below is the actual requirement:
| Month | Aug-16 | Sep-16 | Oct-16 | Nov-16 | Dec-16 | Jan-17 |
| Jul | 96% | 88% | 73% | 58% | 48% | 43% |
| Aug | | 96% | 89% | 75% | 56% | 49% |
| Sep | | | 96% | 90% | 74% | 57% |
To calculate % remaining for Aug-16 which are acquired in Jul-16:So logic to calculate % remaining for each month is below:
total acquired in July-(customers left in July+left in Aug)/total acquired in July.....i.e. 7359-(131+198)/7359=96%
For Sep-16 in Jul-16 month:
7359-(131+198+557)/7359=88%
I am not sure how to calculate % remaining in pivot, If anyone have any idea about this then please share.
Thanks for reading my post: