How exactly an account's engagement score is calculated in Eloqua?
Hi User_1O5H4, Details can be found here https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/AdvancedIntelligence/AccountIntelligence/Tasks/AccountIntelligence_Mechanics.htm?Highlight=account%20engagement.
This score indicates how engaged an account is based on rates of email opens, clickthroughs, and form submissions. Weighting factors then multiply the most important engagement interactions by a higher factor. This score is calculated weekly based on the last 90 days of activity, and scores are not assigned to accounts until the account has 90 days of activity.