Eloqua Product Notice: Sunset of the MD5 Hash Identifier Fields [Aug 2022]

Overview

Beginning in August 2022, MD5 hash contact fields (MD5 Hashed Email, MD5 Hashed Mobile Phone, MD5 Hashed Business Phone) will no longer be supported for customers who have enabled the Hash Identifier feature or are using the BlueKai (DMP) Data Activation app.

What's Changing

MD5 hash contact field values will not be updated for existing contact records and any new contact records created after our August release will have blank field values for MD5 Hashed Email, MD5 Hashed Mobile Phone, MD5 Hashed Business Phone. We are planning to permanently remove these contact fields from the Eloqua database in mid-to-late 2023. We will provide an update once dates are confirmed.