Eloqua Segmentation - Tips I wish I knew as a beginner

Dear Eloqua users,

I know the platform can be overwhelming at the beginning, so here are a few segmentation tips I wish I knew when I started my marketing journey.

Use Segmentation Templates

If you identified a segmentation pattern, move it to a template and reduce your configuration effort next time.

Apply Exclusions

We are so focused on identifying the right audiences that sometimes, we forget about System and Master Exclusions. If you want to communicate more accurate reachable audience sizes to your managers, exclude the unsubscribes, hard bounces, master excluded records (which can be a long list of evaluations), competitors, or any other unwanted categories.