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Eloqua 478/479 Sneak Peek: Lead Scoring is Coming to the Bulk API

in Oracle Marketing Developer Tools 9 comments

With the Oracle Eloqua 478/479 release, lead scoring models and fields are coming to the Bulk API. I am going to walk through an end to end scenario with examples, but before I do that here are some of the highlights:

  • Lead scoring models and their corresponding lead scoring fields will be discoverable via the Bulk API
  • Lead scoring fields will be available to be used in Bulk API contact export definitions
    • There could only be one lead scoring model used per contact export definition
  • Each lead scoring model has three lead scoring fields available:
    • Rating
    • Profile Score
    • Engagement Score
  • Lead scoring fields can be used in contact export filter statements

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