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Source Medium Social Media URL's

Summary:

My client tested in their lower pod with URL's and found the below:
To clarify, the team is interested in the “Social Media” Medium specifically which does not have a UTM Code on the documentation. They want to be able to capture the source for different social media sites and have them categorized under the same medium. For example they would want to use

&utm_source=linkedin&utm_medium=social

&utm_source=facebook&utm_medium=social

&utm_source=twitter&utm_medium=social

&utm_source=instagram&utm_medium=social



They tested using &utm_source=facebook&utm_medium=social (attached)



They also tested with &utm_source=linkedin&utm_medium=social and received successful results.

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