How to Use Eloqua Form Submission Data to Create Flexible Daily Reports

Working with Form Submission Data in Eloqua Insight can be challenging when the answers you need are stored as metric values instead of simple attributes. This guide walks through how to filter on a specific form field value (e.g., Unsubscribe = True), group results by day, and count submissions. Once you understand the pattern, you can reuse it for any field/value combination in any form.

When to Use This Approach

• You need to report daily totals for a specific form field and value
• The field’s data resides in Form Field Value (a metric) rather than a dedicated attribute