Turn Buried Data into Business Insights with This Eloqua Reporting Hack

The Problem

In Eloqua Insight, some of your most valuable tracking and attribution data isn’t neatly stored in its own column. Instead, it’s buried inside long text strings — clickthrough URLs packed with query parameters, form submission fields holding multiple values, or custom object attributes with concatenated codes.

The challenge? You can’t easily filter, group, or chart on just one of those embedded values without exporting the data or requesting a data model change. That slows down analysis, limits segmentation, and makes quick, ad‑hoc insights harder to achieve.

How to Solve It

The fix is to extract the value you need directly inside Insight