Mastering Send Time Optimization (STO) in Eloqua: Strategy, Conflicts, and Proactive Monitoring

Series Overview: Mastering Send Time Optimization (STO) in Eloqua

This post is part of a three‑part series designed to help teams understand, govern, and monitor Send Time Optimization (STO) in Eloqua.

Part 1: STO Strategy and Conflict Awareness
Explains how STO arbitration works, why timing conflicts occur, and what happens when STO interacts with manual scheduling.

Part 2: Governance and Prevention Framework
Introduces a practical control layer that prevents STO timing conflicts using Send Pending flags, dynamic segmentation, cooldown logic, and post‑send verification.

Part 3: Daily Monitoring and Reporting
Shows how to build a Daily Send Frequency Report in Eloqua Insight to detect frequency spikes, STO collisions, and unexpected send patterns across campaigns.