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SEO Optimization setup

in Recruiting, Opportunity Marketplace

when it comes to SEO Optimization setup in ORC career site , has somebody already completed the setup ? does anyone know how will below fields impact the job search result? and what kind of value I should put there ?

Organization Name ( is it company name?)
Organization URL ( is it Company site url ? )
Organization Logo ( is it company logo url ? )
SEO Description ( Any example? how will the SEO description be used in searching? )
SEO Keywords ( Any example ? how will the keywords be used in searching? )

BR, Rene

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