Oracle Unity Release Notes for November 2025 (25.11)

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Oracle Unity Enhancements:

Google connector enhancements: We have made significant improvements to the Google Ads and Google DV360 connectors, delivering enhanced privacy compliance, increased user trust, improved targeting accuracy, and better personalization outcomes for Unity users utilizing Google Customer Match.

• Support for Membership Duration: With the introduction of membership duration, advertisers and partners can now precisely control how long users remain in a Customer Match audience segment for ad targeting and delivery. This feature enhances targeting accuracy, ensures audience segments reflect recent user actions, and helps maintain campaign freshness and relevancy. By default, the membership duration is set to 30 days for all segment deliveries; however, users can adjust this value as needed, selecting any duration from 1 to 540 days.