Three Strikes and You’re Out: How Soft Bounce Suppression Protects Deliverability

Playing the Long Game in Email Deliverability

Email deliverability is not a one‑time victory. It is a season‑long campaign where discipline, preparation, and smart decision‑making determine whether your messages reach the inbox or strike out. Just as a baseball team cannot rely on one home run to carry them through, marketers cannot rely on a single tactic to guarantee success. Every pitch matters, and repeated mistakes can quickly erode reputation.

For Eloqua users, this challenge becomes especially clear when warming a new IP or trying to protect an existing one. Internet service providers track bounce rates, engagement, and compliance signals to decide whether you belong in the inbox or the spam folder. That is why Oracle has emphasized strategies like