The Eloqua Baseball Playbook: Deliverability Strategies for Winning Campaigns

Email deliverability is not won in a single campaign. It is a season‑long game where preparation, discipline, and execution determine whether your messages land in the inbox or get benched in spam. Just like baseball, Eloqua success requires a playbook, a framework of strategies that keep your team sharp and your reputation strong.

This Eloqua Baseball Playbook brings together eight core strategies. Each one represents an inning in the season, and together they form a complete deliverability game plan.

Inning 1: Three Strikes and You’re Out — Soft Bounce Suppression

Bounce management is the foul ball of email marketing. Hard bounces are strikeouts and are suppressed automatically. Soft bounces, however, are retried indefinitely in Eloqua, which can resemble spam‑like persistence. A “three strikes” workflow suppresses contacts after repeated soft bounces, protecting sender reputation and keeping your roster clean.