The Tactical Guide to Contact Cleanup in Eloqua

This article continues the strategic foundation laid in The Art of Letting Go: Why Deleting Contacts in Eloqua is Like Decluttering Your Life. That first piece focused on the why behind contact cleanup: the clutter, the cost, the deliverability impact, and the emotional resistance teams often feel when deleting data.

After publishing it, I received a wave of feedback asking for something more tactical. One reader summarized it perfectly:

“I'm good on the deletion itself. I already have the program in place. But when you mentioned pulling a full export of the contact list with engagement history… which report is that? Do I need to build a custom report? The article is great from a theoretical perspective, but it is missing the really tactical steps: pull this report, build this filter, add it to this segment, put the segment on a program that uses these dedupe rules, etc.”