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Gartner Names Oracle a Leader for Customer Data Platforms

edited Feb 12, 2026 3:19PM in Unity CDP 1 comment

Summary:


We are proud to announce that Oracle Unity Data Platform was named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms. As part of the Oracle Fusion Applications ecosystem, Oracle Unity connects customer, account, and operational data across ERP, supply chain, sales, service, and marketing. This interconnectivity allows enterprises to activate AI-driven experiences with speed, scale, and trust across the entire customer lifecycle.  

Read the report and reach out to your account rep to learn more about how Oracle Unity can serve unify front- and back-office data, surface revenue and expansion opportunities, support cross-functional teams, provide a foundation for AI-driven decisioning, and more.  

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