Thought Leadership
Discussion List
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Part 2: From Concept to Code: Setting Up Eloqua Web Data LookupsThis is the second part of our series on Eloqua Web Data Lookups. In Part 1, we explained the business value of WDLs and why they matter. Now we turn to the technical si… -
Part 1: Personalization Made Simple: Understanding Eloqua Web Data LookupsImagine this, a visitor returns to your website. Instead of staring at a blank form, their name and email address are already filled in. Or maybe they see a message that…
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Eloqua Tracking in a Privacy‑First World: Why “Ask First” MattersOracle Eloqua is a powerful marketing automation platform, and one of its greatest strengths is the ability to track visitor behavior across your website and campaigns. …
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Who Wins in Eloqua? The Truth About Campaign Response PriorityImagine this: a prospect engages with your campaign in multiple ways. On Monday, they submit a form to download a whitepaper. On Wednesday, they click through an email t…
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Eloqua user groups?Eloqua (Oracle) used to host user groups - virtually and in-person - to connect users, an opportunity to share best practices and interesting things we're doing, learn a… -
Webinar: Understanding Email Deliverability: Key Factors & Key Issues [May 2025]While some things are indeed out of your control, businesses can still do a lot to impact their email deliverability. To be successful, they have to understand the facto… -
The Complete Guide to Customer Data Platforms SeriesThe term CDP is tossed around a lot nowadays, but we find that marketers are hungry to learn more about CDPs (customer data platforms), and make sense of how they are be…