Getting the Most out of Oracle Demand Management Cloud’s New Segmentation Features
SummaryLearn about new demand segmentation capabilities in release 17D of Oracle Demand Management Cloud
Segmentation — categorizing products, customers, channels, etc. to create a differentiated service for your customers — is a best practice for demand planning. Creating unique demand segments can help you manage the complexity of your business, predict demand accurately and align the supply and inventory to meet that demand.
Here are three practical steps you can take to get the most out of them:
- Determine the most relevant segmentation criteria for your business. Here are some criteria that many leaders in the industry use:
- Products – predictability (forecast accuracy), volume/sales, lifecycle stage, intermittency