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Ski like a snowboarder - how supply chain planners can be sustainability champions

edited Apr 20, 2018 6:53PM in Supply Chain Planning and Collaboration 1 comment


As we celebrate Earth Day this year, it's worth considering the unique contributions that supply chain planners can make to a more sustainable business practices


[Cross-posted from the Oracle Sustainability Matters blog.]
When Ester Ledecka won the gold medal in the women’s super-G Olympic ski race this year, her victory wasn’t broadcast live. That’s because nobody expected her to win – including her. Seeing the crowds roar as she crossed the line, she thought, “OK, this is weird. Why do they scream?”
Ester was justifiably surprised. After all, she mostly came to the Olympics to snowboard, not to ski. So how did she pull off her upset? By skiing like a snowboarder. Ester picked different lines down the hill than the skiers were taking, and they happened to be faster on that course.

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