New Products Shipments forecast value is not populating data in tables

Content

For New products the Lifecycle phase we are using is 'PreProduction' and we have created a custom measure and given the below expression. Even though data exists in "Shipments Forecast Value" the measure is populating 0.

if( Attr(Item, Lifecycle Phase) ='Prelaunch' OR Attr(Item, Lifecycle Phase) ='Postlaunch' OR Attr(Item, Lifecycle Phase) ='Growth' OR Attr(Item, Lifecycle Phase) ='PreProduction',Shipments Forecast Value, 0)

Version

Oracle Cloud Application 21C (11.13.21.07.0)