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Oracle accelerated its internal marketing segmentation with Oracle Unity Customer Data Platform

edited Apr 16, 2024 8:01PM in Unity CDP

Here is the blog article that explains how we internally adopted Oracle Unity, our customer data platform, to give our marketers faster access to customer data for segmentation. in fact, in this regard, we’ve gone from days down to just a few minutes.

The blog also walks through the migration story and lessons learned that I hope will be helpful for customers looking to make a similar move.

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