How to provide secured as well as unsecured access to application

Summary:

Hi Experts

I have created an application with visual builder and currently it is authenticating based on roles but I want to expose this application i.e. embed into some other system and when the click on which all users must be allowed to access the app.

Is there a way to allow users without authentication as well as based on authentication based on from where the traffic coming in.

Please help

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