You're almost there! Please answer a few more questions for access to the Applications content. Complete registration
Interested in joining? Complete your registration by providing Areas of Interest here. Register

Can a Promotional IP work as a Transactional IP?

Received Response

Hello everyone!!!

Accordingly to this document "Deliverability: Transactional vs. Promotional IP (Doc ID 2237716.1)": The messages sent through a transactional Ip, does not requiere the unsubscribe funtionality, since customers will be interested in receiving information about their transactions (like purchase confirmation, subscription confirmation, etc), even promotional info can be included while it does not exceed 1/3 of the whole message. My question is,  can a promotional Ip be used as transactional and do not include the unsubscribe functionality if the main purpose of message is transactional? (The Responsys account has only transactional Ips). Since all ISP’s see all types of messaging exactly

Howdy, Stranger!

Log In

To view full details, sign in.


Don't have an account? Click here to get started!