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How to build a dynamic content rule for country value of null?

Greetings!

I'm currently trying to build an email in the new Email Message Designer (EMD) and am having trouble with the dynamic content rules. Basically, I want a portion of the email to show only to our US audience as well as anyone who hasn't entered a value for country (aka null).

In the classic campaign builder, the following setup works great:

When I set it up the same way in the EMD, the "null" country value isn't being honored.

Any ideas on how I should set this up so my dynamic content will show up for US, USA, United States, AND users with no country defined?

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