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How to build a dynamic content rule for country value of null?

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I'm currently trying to build an email in the new Email Message Designer (EMD) and am having trouble with the dynamic content rules. Basically, I want a portion of the email to show only to our US audience as well as anyone who hasn't entered a value for country (aka null).

In the classic campaign builder, the following setup works great:

When I set it up the same way in the EMD, the "null" country value isn't being honored.

Any ideas on how I should set this up so my dynamic content will show up for US, USA, United States, AND users with no country defined?

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