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Oracle Infinity Streams Release Notes for April 28, 2021

in Unity CDP

The new Actions product feature enables you to configure a set of rules based on behavior data collected and streamed through Oracle Infinity's real-time data pipeline.  The Oracle Infinity platform will listen for these rules in real-time and then deliver behavior data to your designated action system, such as Oracle Responsys, for retargeting, personalization, recommendations, and more.  The result is increased online conversion rates, enhanced digital experiences, and improved business outcomes. 

The Actions user interface is designed with Oracle's new Redwood design language, and makes configuration of your activation rules simple and intuitive.  

Learn more about Actions in the Oracle Infinity Help Center

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