Oracle Infinity IQ Release Notes for November 1, 2021
The following enhancements have been made to Oracle Infinity IQ:
- Predict the likelihood of visitors exhibiting specific behaviors, and then take action, in-the-moment, in order to affect conversion rates or other marketing objectives. The Oracle Infinity Predictions model will train itself to predict the probability or likelihood that a visitor will exhibit specific behaviors within the next five clicks. The Predictions model is trained specifically on historical data collected in your Oracle Infinity account. Once trained, the model can run against live data streaming through Oracle Infinity's data pipeline and insert probability scores that reflect the likelihood of a behavior occurring. Together with the Actions feature, you can configure prediction rules, such as the probability of a visitor abandoning a purchase, and then engage to affect outcomes. The Predictions feature is currently in being released with controlled availability. Please contact your account representative to discuss enablement.