Help me explain why this is a bad idea.
I am making a case to get our contact volume for Eloqua upgraded. I'm getting pushback because of the expense, but I am certain this is hindering us in ways I don't yet understand. I'm hoping you fine folks can help me explain to my stakeholders why purging our contact database every night is not a good practice. Here's the deal:
I inherited an instance of Eloqua (we have two) that has a contact volume limit that's hundreds of thousands lower than our total number of contacts housed in Salesforce. Therefore, if a contact in Eloqua is not currently in an active Salesforce campaign, that contact is purged from Eloqua in a nightly process. If the contact is later added to an active campaign in Salesforce, that contact is added back into Eloqua during the nightly process.