Use Custom Group in Insight in order to standardize rows in reports
in Eloqua
The problem was that when running a "Campaign By Segment By Region" (and other reports using Region contact field) custom report, in the region rows we had several rows of the value "0", though our regions are EMEA, AMS, APJ. Of course, 0 would correspond to those contacts who don't have a value in the Region field, but problem was that for one segment, we were seeing several rows of 0 instead of just one.
The report itself, in the original version, using the contact field Region is this.
See below a run
As you see above, instead of having one row for all contacts not having a region, we have several.
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