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Send Time Optimization for Eloqua Email Campaigns

in Eloqua

Send Time Optimization (STO) with Motiva AI and Eloqua

One useful tool in the marketing toolbox is paying close attention to campaign response data in order to improve send times and maximize performance. Done well, you can dramatically increase campaign performance by using that response data to configure time slots to optimally map to audience preferences. This post is about using Motiva AI Cloud for Eloqua to automatically determine those optimal send times within a campaign.

Send Time Optimization (STO) works whenever you run a Motiva AI Email Optimizer step on the canvas. As a refresher the Motiva EO is functionally like Eloqua's Send Email step, except that it accepts any number of message variations and automatically finds and invests in the best candidates to maximize response rates. It's multivariate, adaptive message optimization backed by machine learning. You can

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